In terms of market share, AdCentric is clearly lagging behind, losing to Newtention in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Newtention is leading in Business & Industry, Travel, Shopping, Tourism and 8 other categories.
AdCentric is leading in most countries, including United States, Canada, France, Indonesia and 18 other countries.
Newtention is leading in Germany, Singapore, Austria and Taiwan.