In terms of market share, AdCentric is clearly lagging behind, losing to Newtention in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 33 other categories.
Newtention is leading in Business & Industry, Travel, Shopping, Tourism and 6 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 17 other countries.
Newtention is leading in Germany, Italy, Austria, Ukraine and 5 other countries.