In terms of market share, AdCentric is clearly lagging behind, losing to Newtention in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Internet & Telecom and 5 other categories.
Newtention is leading in Business & Industry, Shopping, Travel, Tourism and 4 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, India and 12 other countries.
Newtention is leading in Germany, France, Costa Rica, Poland and one other country.