Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Arts & Entertainment and 67 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 18 other categories.


1 Parrable is leading in most countries, including United States, China, Japan, Mexico and 26 other countries.

2 AdCentric is leading in Indonesia, Russia, India, Czech Republic and 3 other countries.