Market Share by Top Websites

1 Parrable is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Marketing & Advertising and 89 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Technology News and 14 other categories.

Geography

1 AdCentric is leading in most countries, including India, Canada, Israel, Brazil and 28 other countries.

2 Parrable is leading in China, United States, Japan, Cocos Islands and 23 other countries.