Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, Software and 31 other categories.

2 Parrable is leading in Business & Industry, Shopping, Travel, Tourism and 26 other categories.


1 Parrable is leading in most countries, including United States, China, Mexico, Japan and 15 other countries.

2 AdCentric is leading in Brazil, Canada, France, Turkey and 10 other countries.