Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 37 other categories.

2 Parrable is leading in Shopping, Business & Industry, Food & Drink, Travel and 12 other categories.

Geography

1 AdCentric is leading in most countries, including India, France, Canada, Indonesia and 17 other countries.

2 Parrable is leading in United States, Mexico, Italy, Germany and 6 other countries.