In terms of market share, AdCentric is clearly lagging behind, losing to Rovion in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 37 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Car Buying and 14 other categories.
AdCentric is leading in most countries, including United States, France, Canada, India and 20 other countries.
Rovion is leading in Australia and Colombia.