In terms of market share, AdCentric is clearly lagging behind, losing to Rovion in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Internet & Telecom and 10 other categories.
Rovion is leading in Business & Industry, Health, Medicine, Business Services and 8 other categories.
AdCentric is leading in most countries, including India, Russia, Canada, Germany and 9 other countries.
Rovion is leading in United States, Brazil, Italy and Australia.