In terms of market share, AdCentric is clearly lagging behind, losing to Rovion in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Internet & Telecom and 9 other categories.
Rovion is leading in Business & Industry, Business Services, Law, Real Estate and 8 other categories.
AdCentric is leading in most countries, including United States, India, Canada, China and 12 other countries.
Rovion is leading in Spain, United Kingdom, Mexico and Australia.