Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, Career & Education and 43 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 23 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, Turkey and 10 other countries.

2 AdCentric is leading in India, Indonesia, Canada, Russia and 7 other countries.