Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 76 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Technology News and 11 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Denmark and 26 other countries.

2 AdCentric is leading in United States, Indonesia, India, Russia and 10 other countries.