Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Business & Industry and 51 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 15 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, India, Canada and 19 other countries.

2 AdCentric is leading in Indonesia, Russia, France, Japan and 8 other countries.