In terms of market share, AdCentric is clearly lagging behind, losing to Visible Measures in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 13 other categories.
Visible Measures is leading in Marketing & Advertising.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 12 other countries.
Visible Measures is leading in Brazil.