In terms of market share, AdCentric is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 45 other categories.
AdCentric is leading in Computer & Electronics, Software, Internet & Telecom, Technology News and 18 other categories.
AdCentric is leading in most countries, including United States, Indonesia, Russia, Canada and 17 other countries.
zapunited is leading in India, Germany, Morocco, Thailand and 7 other countries.