In terms of market share, AdCentric is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Shopping, Technology News and 10 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Business & Industry and 9 other categories.
AdCentric is leading in most countries, including United States, Russia, Germany, Canada and 11 other countries.
zapunited is leading in India, Australia, Ukraine, Tunisia and 8 other countries.