Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdClickMedia is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 75 other categories.

2 AdClickMedia is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 69 other categories.

Geography

1 AdClickMedia is leading in most countries, including United States, India, Indonesia, Russia and 40 other countries.

2 Improve Digital is leading in Netherlands, Norway, Sweden, Italy and 39 other countries.