Market Share by Top Websites

1 AdCloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FirstImpression is clearly lagging behind, losing to AdCloud in all segments.

Websites Categories

1 AdCloud has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 218 other categories.

2 FirstImpression is leading in Marketing & Advertising, Associations, Biotechnology & Pharmaceuticals, Catering and 7 other categories.


1 AdCloud is leading in most countries, including United States, France, Poland, Japan and 177 other countries.

2 FirstImpression is leading in Finland, Israel, Estonia, Iceland and 19 other countries.