Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 86 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, France, United Kingdom and 26 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 19 other countries.