Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 74 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 29 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 23 other countries.

2 Adconion is leading in Australia, Spain, Canada, France and 19 other countries.