Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 71 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 55 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, France, United Kingdom and 36 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 25 other countries.