Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 74 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Sports and 38 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, France, Canada and 26 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 20 other countries.