Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adconion is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 72 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 47 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, France, United Kingdom and 37 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 24 other countries.