Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 Despite its recent growth, Adconion is still behind Mercent in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 74 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 24 other categories.


1 Mercent is leading in most countries, including United States, Russia, Philippines, Romania and 40 other countries.

2 Adconion is leading in Spain, France, Australia, United Kingdom and 23 other countries.