Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 71 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 27 other categories.


1 Mercent is leading in most countries, including United States, Russia, Romania, Philippines and 42 other countries.

2 Adconion is leading in Spain, France, Australia, United Kingdom and 29 other countries.