Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 72 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Coupons and 49 other categories.


1 Mercent is leading in most countries, including United States, India, Russia, Poland and 35 other countries.

2 Adconion is leading in Spain, Australia, France, Canada and 28 other countries.