Market Share by Top Websites

1 Adconion is leading in Top 1M Sites and The Entire Web.

2 Mercent is leading in Top 10K Sites.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 69 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Games and 28 other categories.


1 Mercent is leading in most countries, including United States, Peru, Uruguay, Ukraine and 54 other countries.

2 Adconion is leading in Spain, Australia, France, United Kingdom and 23 other countries.