Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Adconion is leading in Top 1M Sites.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 76 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 46 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, France, United Kingdom and 31 other countries.

2 Mercent is leading in United States, Russia, Philippines, Pakistan and 22 other countries.