Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 89 other categories.

2 Merchenta is leading in Home & Garden and Publications.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 41 other countries.

2 Merchenta is leading in Colombia, Malaysia, Hungary and Hong Kong.