Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 98 other categories.
Merchenta is leading in Publications and Children.
Adconion is leading in most countries, including United States, Spain, Australia, France and 41 other countries.
Merchenta is leading in China, Jersey, Chile, Hong Kong and one other country.