Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 59 other categories.

2 Adconion is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 56 other categories.

Geography

1 Adconion is leading in most countries, including Spain, France, Australia, United Kingdom and 30 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, India, Ukraine and 12 other countries.