Adconion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.
Adconion is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 59 other categories.
Adconion is leading in most countries, including Australia, Spain, United Kingdom, France and 28 other countries.
Microsoft adCenter Conversion is leading in United States, India, Russia, Korea Republic and 17 other countries.