Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.
Adconion is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 55 other categories.
Adconion is leading in most countries, including Spain, Australia, France, United Kingdom and 33 other countries.
Microsoft adCenter Conversion is leading in United States, India, Russia, Turkey and 16 other countries.