Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.
Adconion is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 58 other categories.
Adconion is leading in most countries, including Australia, Spain, France, Canada and 31 other countries.
Microsoft adCenter Conversion is leading in United States, India, South Africa, Russia and 17 other countries.