Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.

2 Adconion is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 60 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, United Kingdom, France and 29 other countries.

2 Microsoft adCenter Conversion is leading in United States, Russia, India, Italy and 22 other countries.