Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 57 other categories.
Adconion is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 54 other categories.
Adconion is leading in most countries, including Spain, Australia, France, United Kingdom and 28 other countries.
Microsoft adCenter Conversion is leading in United States, Canada, Mexico, India and 21 other countries.