Market Share by Top Websites

1 Moat is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Career & Education and 81 other categories.

2 Moat is leading in News & Media, Arts & Entertainment, TV & Video, Technology News and 40 other categories.


1 Adconion is leading in most countries, including Australia, Spain, France, Canada and 41 other countries.

2 Moat is leading in United States, Great Britain, Japan, Russia and 29 other countries.