Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Career & Education and 63 other categories.

2 Moat is leading in News & Media, Food & Drink, Cooking & Recipes, Games and 38 other categories.


1 Moat is leading in most countries, including United States, Canada, Japan, Mexico and 29 other countries.

2 Adconion is leading in Spain, France, Australia, United Kingdom and 20 other countries.