Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 69 other categories.

2 Moat is leading in Arts & Entertainment, News & Media, Food & Drink, Cooking & Recipes and 40 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 33 other countries.

2 Adconion is leading in Spain, Australia, France, Sweden and 23 other countries.