Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 76 other categories.
Adconion is leading in Internet & Telecom, Career & Education, Computer & Electronics, Software and 48 other categories.
Adconion is leading in most countries, including Spain, Australia, United Kingdom, France and 27 other countries.
PointRoll is leading in United States, Canada, India, Russia and 20 other countries.