Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 96 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Technology News and 8 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, France and 35 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Switzerland and 16 other countries.