Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 98 other categories.

2 Refined Labs is leading in Car Rentals, Technology News, Photography, Consumer Electronics and 7 other categories.


1 Adconion is leading in most countries, including United States, Australia, Spain, United Kingdom and 30 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Russia and 8 other countries.