Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Career & Education, Autos & Vehicles, Computer & Electronics and 52 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 52 other categories.


1 Adconion is leading in most countries, including United States, France, Australia, United Kingdom and 25 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Slovakia and 22 other countries.