Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 56 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Business & Industry, Sports and 52 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, United Kingdom, France and 26 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Norway, Spain and 21 other countries.