Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 56 other categories.

2 Adconion is leading in People & Society, Autos & Vehicles, Career & Education, Computer & Electronics and 53 other categories.


1 Adconion is leading in most countries, including United States, Australia, France, United Kingdom and 26 other countries.

2 Sprinkle is leading in Sweden, Czech Republic, Slovakia, Denmark and 18 other countries.