Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 55 other categories.

2 Sprinkle is leading in News & Media, Arts & Entertainment, Business & Industry, Sports and 52 other categories.


1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Norway and 28 other countries.

2 Adconion is leading in United States, Australia, United Kingdom, France and 21 other countries.