Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adconion is still behind Sprinkle in all market share segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 54 other categories.

2 Adconion is leading in People & Society, Career & Education, Autos & Vehicles, Computer & Electronics and 51 other categories.


1 Adconion is leading in most countries, including United States, Australia, France, United Kingdom and 28 other countries.

2 Sprinkle is leading in Sweden, Norway, Slovakia, Denmark and 26 other countries.