Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adconion is still behind Sprinkle in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Autos & Vehicles and 55 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 50 other categories.


1 Adconion is leading in most countries, including United States, Australia, France, United Kingdom and 24 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 18 other countries.