Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 18 other categories.

2 Adconion is leading in Computers Electronics & Technology and Law & Government.

Geography

1 Adconion is leading in most countries, including United States, India, Pakistan, Spain and 39 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 14 other countries.