Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Law & Government and 13 other categories.

2 Sproutable is leading in News & Media, Community & Society, Hobbies & Leisure, E-commerce & Shopping and one other category.

Geography

1 Adconion is leading in most countries, including United States, India, Pakistan, Spain and 46 other countries.

2 Sproutable is leading in Italy, Poland, Saudi Arabia, Singapore and one other country.