Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 70 other categories.

2 Adconion is leading in People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 52 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, Canada, France and 26 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, India and 23 other countries.