Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 63 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 56 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, United Kingdom, France and 27 other countries.

2 TripleLift is leading in United States, Italy, Japan, Russia and 20 other countries.