Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 65 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 50 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, United Kingdom, France and 23 other countries.

2 TripleLift is leading in United States, Russia, Japan, Italy and 16 other countries.