Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 82 other categories.

2 Undertone Networks is leading in News & Media, Sports, Religion & Spirituality, Law & Government and 38 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, France, Canada and 40 other countries.

2 Undertone Networks is leading in United States, United Kingdom, India, Japan and 18 other countries.