Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unicast is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 101 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, France and 40 other countries.

2 Unicast hasn't got a lead over Adconion in any country.