Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yodle is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Law & Government and 15 other categories.

2 Yodle is leading in Finance.

Geography

1 Adconion is leading in most countries, including United States, India, Pakistan, Spain and 46 other countries.

2 Yodle is leading in Canada, Hong Kong, United Kingdom, Bangladesh and 4 other countries.