In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Internet & Telecom and 18 other categories.
Banner Connect is leading in Music & Audio, Sports, Soccer, Marketing & Advertising and 6 other categories.
Banner Connect is leading in most countries, including United States, China, Australia, Netherlands and 10 other countries.
AddyON is leading in Italy, France, Romania, Russia and 4 other countries.