In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Video Games, Games, Business & Industry and 24 other categories.
Banner Connect is leading in Arts & Entertainment, News & Media, Adult, Sports and 20 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Canada and 11 other countries.
AddyON is leading in Italy, France and Benin.