In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, News & Media, Games, Video Games and 25 other categories.
Banner Connect is leading in Arts & Entertainment, Sports, Adult, Law & Government and 19 other categories.
Banner Connect is leading in most countries, including United States, India, Japan, Netherlands and 9 other countries.
AddyON is leading in Italy, Switzerland and Romania.