In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Video Games and 25 other categories.
Banner Connect is leading in Arts & Entertainment, News & Media, Internet & Telecom, Sports and 20 other categories.
Banner Connect is leading in most countries, including United States, India, France, United Kingdom and 12 other countries.
AddyON is leading in Italy, Germany, Croatia, Malta and one other country.