In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 19 other categories.
Banner Connect is leading in Adult, Pets & Animals, Pets, Marketing & Advertising and 8 other categories.
Banner Connect is leading in most countries, including United Kingdom, United States, Thailand, China and 10 other countries.
AddyON is leading in Italy and Brazil.