In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, Video Games, Games, Shopping and 24 other categories.
Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 20 other categories.
Banner Connect is leading in most countries, including United Kingdom, France, United States, Australia and 22 other countries.
AddyON is leading in Italy, Germany, Brazil, Switzerland and 12 other countries.