In terms of market share, AddyON is clearly lagging behind, losing to Banner Connect in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Business & Industry, Video Games, Games and 26 other categories.
Banner Connect is leading in Arts & Entertainment, Sports, Internet & Telecom, Adult and 21 other categories.
Banner Connect is leading in most countries, including United States, India, Canada, France and 11 other countries.
AddyON is leading in Italy, Germany, Turkey, Switzerland and 2 other countries.