Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Arts & Entertainment, People & Society and 35 other categories.

2 AddyON is leading in News & Media, Adult, Healthcare Industry, Investing and one other category.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 24 other countries.

2 AddyON is leading in Italy and India.