Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Movies, Health and 21 other categories.

2 AddyON is leading in Business & Industry, News & Media, People & Society, Internet & Telecom and 17 other categories.


1 interclick is leading in most countries, including United States, Colombia, Germany, Hong Kong and 8 other countries.

2 AddyON is leading in Italy, France, Brazil and Slovenia.