Market Share by Top Websites

1 interclick is leading in Top 1M Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Career & Education, Shopping, Universities & Colleges, Food & Drink and 40 other categories.

2 AddyON is leading in People & Society, Arts & Entertainment, Business & Industry, News & Media and 25 other categories.


1 interclick is leading in most countries, including United States, Australia, Colombia, Czech Republic and 16 other countries.

2 AddyON is leading in Italy, Ukraine, Spain, France and 2 other countries.