In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Games and 38 other categories.
Merchenta is leading in Shopping, Home & Garden, Health, Consumer Electronics and 7 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, China, Turkey and 3 other countries.
AddyON is leading in Italy, France, Germany, Japan and one other country.