In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.
Merchenta is leading in Shopping, Health, Autos & Vehicles, Products & Shopping and 7 other categories.
AddyON is leading in most countries, including Italy, Germany, Brazil, France and 22 other countries.
Merchenta is leading in United Kingdom, United States, Malaysia, Australia and 3 other countries.