In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Video Games and 38 other categories.
Merchenta is leading in Shopping, Health, Home & Garden, Financial Management and 7 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Australia and 4 other countries.
AddyON is leading in Italy and Benin.