In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Arts & Entertainment and 24 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Consumer Electronics and 5 other categories.
AddyON is leading in most countries, including Italy, Russia, Portugal, Poland and 4 other countries.
Merchenta is leading in United Kingdom, United States, Australia and Malaysia.