In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 26 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 6 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Ireland, Australia and 3 other countries.
AddyON is leading in Italy, Brazil, Slovenia, India and one other country.