In terms of market share, AddyON is clearly lagging behind, losing to Merchenta in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.
Merchenta is leading in Shopping, Health, Consumer Electronics, Home & Garden and 7 other categories.
Merchenta is leading in most countries, including United States, United Kingdom, Brazil, France and 4 other countries.
AddyON is leading in Italy, Ukraine, Spain, Benin and one other country.