In terms of market share, AddyON is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.
AddyON is leading in People & Society, News & Media, Games, Video Games and 9 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 32 other countries.
AddyON is leading in Italy.