In terms of market share, AddyON is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 40 other categories.
AddyON is leading in Video Games, Games, Business & Industry, Shopping and 19 other categories.
Six Apart Advertising is leading in most countries, including United States, Canada, United Kingdom, Ukraine and 11 other countries.
AddyON is leading in Italy, Germany and Benin.