In terms of market share, AddyON is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 41 other categories.
AddyON is leading in Video Games, Games, Business & Industry, Shopping and 20 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Canada and 8 other countries.
AddyON is leading in Italy, Switzerland and Romania.