Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AddyON is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 84 other categories.

2 AddyON is leading in Video Games, Games, Computer & Electronics, Software and 11 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Germany, Canada and 33 other countries.

2 AddyON is leading in Italy, Turkey, Switzerland, Romania and 2 other countries.