Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AddyON is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Business & Industry and 57 other categories.

2 AddyON is leading in People & Society, Games, Video Games, Computer & Electronics and 12 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, India, Canada and 26 other countries.

2 AddyON is leading in Italy and Iran.