Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 130 other categories.

2 AdEngage is leading in Adult, People & Society, Movies, Celebrities & Entertainment News and 16 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 59 other countries.

2 AdEngage is leading in India, Pakistan, Indonesia, Australia and 12 other countries.