Market Share by Top Websites

1 adk2 is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to adk2 in all segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 101 other categories.

2 AdEngage is leading in Adult, Humor, Gay, Lesbian, & Bisexual, Fashion & Modeling and 22 other categories.

Geography

1 adk2 is leading in most countries, including India, United Kingdom, Germany, Tonga and 93 other countries.

2 AdEngage is leading in China, Grenada, Cocos Islands, Kuwait and one other country.