2
In terms of market share, AdEngage is clearly lagging behind, losing to adk2 in all segments.
1
adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Lifestyle, News & Media and one other category.
2
AdEngage is leading in Adult.
1
adk2 is leading in most countries, including United States, Poland, Albania, China and 18 other countries.
2
AdEngage is leading in Germany, Turkey, Ukraine, Philippines and one other country.