Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 84 other categories.

2 AdEngage is leading in Adult, Movies, Celebrities & Entertainment News, Humor and 32 other categories.


1 AdMob is leading in most countries, including Saint Helena, Lithuania, Japan, Indonesia and 53 other countries.

2 AdEngage is leading in India, United Kingdom, Germany, Italy and 38 other countries.