Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 48 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 41 other categories.

Geography

1 AdEngage is leading in most countries, including India, Russia, United Kingdom, Germany and 36 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 8 other countries.