Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 136 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 19 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 88 other countries.

2 AdEngage is leading in India, Egypt, Pakistan, Bangladesh and 5 other countries.