Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 Ghostery is leading in Business & Industry, Autos & Vehicles, Finance, Food & Drink and 41 other categories.


1 AdEngage is leading in most countries, including India, United Kingdom, Germany, Italy and 54 other countries.

2 Ghostery is leading in United States, Viet Nam, Colombia, Ukraine and 9 other countries.