Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 55 other categories.

2 GroupM Server is leading in Business & Industry, Shopping, Autos & Vehicles, Food & Drink and 30 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Russia, France and 31 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 20 other countries.