Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 151 other categories.

2 AdEngage is leading in Adult, Fashion & Modeling, Medicine and Skin Care.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 54 other countries.

2 AdEngage is leading in India, Canada, China, Pakistan and 15 other countries.