Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 152 other categories.

2 AdEngage is leading in Adult, Fashion & Modeling, Web Design, Medicine and one other category.


1 HOTWords is leading in most countries, including Brazil, Spain, Mexico, Argentina and 62 other countries.

2 AdEngage is leading in United States, India, Turkey, Bangladesh and 13 other countries.