Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 62 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, Health and 46 other categories.

Geography

1 AdEngage is leading in most countries, including India, Russia, Germany, Japan and 39 other countries.

2 Mercent is leading in United States, Canada, Italy, Netherlands and 30 other countries.