Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 62 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, Health and 44 other categories.


1 AdEngage is leading in most countries, including India, Germany, Russia, Indonesia and 34 other countries.

2 Mercent is leading in United States, United Kingdom, Canada, Ukraine and 32 other countries.