Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 56 other categories.

2 Mercent is leading in Shopping, Clothing, Business & Industry, Home & Garden and 34 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Romania and 42 other countries.

2 AdEngage is leading in India, Russia, Germany, France and 28 other countries.