Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Food & Drink, Business & Industry, Cooking & Recipes and 71 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 38 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 37 other countries.

2 AdEngage is leading in India, Germany, Russia, Pakistan and 19 other countries.