Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Business & Industry, Food & Drink, Games and 59 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 44 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 36 other countries.

2 AdEngage is leading in India, Germany, Indonesia, Pakistan and 16 other countries.