Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 201 other categories.

2 AdEngage is leading in Adult, Movies, Humor, Gay, Lesbian, & Bisexual and 3 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 166 other countries.

2 AdEngage is leading in India, South Korea, United Arab Emirates, Singapore and 3 other countries.