Market Share by Top Websites

1 AdEngage is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdEngage in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 79 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Astronomy, Energy and 2 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 35 other countries.

2 Open AdExchange is leading in Denmark, Norway, Ireland and Guatemala.