Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 71 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 39 other categories.


1 AdEngage is leading in most countries, including India, Germany, Russia, Pakistan and 27 other countries.

2 PointRoll is leading in United States, Canada, United Kingdom, Mexico and 20 other countries.