Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 56 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 51 other categories.

Geography

1 AdEngage is leading in most countries, including India, Germany, Russia, Indonesia and 37 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Japan and 17 other countries.