Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Business & Industry and 86 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 37 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Mexico and 25 other countries.

2 AdEngage is leading in India, Germany, Russia, Japan and 20 other countries.