Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Movies and 47 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 40 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 32 other countries.

2 AdEngage is leading in Germany, Russia, Pakistan, Indonesia and 18 other countries.