In terms of market share, Adfunky is clearly lagging behind, losing to AdTotal in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 23 other categories.
AdTotal is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 12 other categories.
Adfunky is leading in most countries, including Ecuador, Venezuela, Brazil, Spain and 12 other countries.
AdTotal is leading in Poland, Viet Nam, Russia, Netherlands and 2 other countries.