Market Share by Top Websites

1 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 22 other categories.

2 AdTotal is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Adult and 11 other categories.


1 Adfunky is leading in most countries, including Mexico, Korea Republic, United States, Chile and 7 other countries.

2 AdTotal is leading in Poland, Switzerland, France, Germany and 3 other countries.