Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Business & Industry and 69 other categories.

2 Adfunky is leading in Jewelry.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 40 other countries.

2 Adfunky is leading in Mexico, South Korea, Venezuela, Timor-leste and one other country.