Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 40 other categories.

2 Adfunky is leading in People & Society, Arts & Entertainment, TV & Video, Religion & Spirituality and 18 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 36 other countries.

2 Adfunky is leading in Mexico, Chile, Colombia, Dominican Republic and 2 other countries.