Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, Sports and 20 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 30 other countries.

2 Adfunky is leading in Mexico, Brazil, Argentina, Ecuador and 4 other countries.