Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 87 other categories.

2 Adfunky is leading in People & Society, TV & Video, Books & Literature, Religion & Spirituality and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 46 other countries.

2 Adfunky is leading in Mexico, Spain, Argentina, Brazil and 12 other countries.