In terms of market share, Adfunky is clearly lagging behind, losing to Hype Exchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Cooking & Recipes, Food & Drink and 10 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Adfunky is leading in most countries, including Mexico, South Africa, Venezuela, Brazil and 8 other countries.
Hype Exchange is leading in United States, New Zealand, Indonesia and Canada.