In terms of market share, Adfunky is clearly lagging behind, losing to Hype Exchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, History and 10 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Adfunky is leading in most countries, including Brazil, Mexico, South Korea, Guatemala and 10 other countries.
Hype Exchange is leading in United States, Switzerland and Japan.