In terms of market share, Adfunky is clearly lagging behind, losing to Kelkoo in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 27 other categories.
Kelkoo is leading in Shopping.
Adfunky is leading in most countries, including Spain, United States, Brazil, Colombia and 11 other countries.
Kelkoo is leading in Czech Republic, Finland, France, Italy and 3 other countries.