In terms of market share, Adfunky is clearly lagging behind, losing to Merchenta in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 27 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 8 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, China, France and 7 other countries.
Adfunky is leading in Mexico, Korea Republic, Chile, Colombia and 6 other countries.