In terms of market share, Adfunky is clearly lagging behind, losing to Merchenta in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Adult and 10 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 3 other categories.
Adfunky is leading in most countries, including Mexico, South Africa, India, South Korea and 9 other countries.
Merchenta is leading in United States, United Kingdom, Malaysia, Italy and 2 other countries.