In terms of market share, Adfunky is clearly lagging behind, losing to Merchenta in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 28 other categories.
Merchenta is leading in Shopping, Health, Clothing, Products & Shopping and 8 other categories.
Adfunky is leading in most countries, including Mexico, Portugal, Spain, Colombia and 8 other countries.
Merchenta is leading in United Kingdom, United States, France, Brazil and one other country.