In terms of market share, Adfunky is clearly lagging behind, losing to Merchenta in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Social Network and 12 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
Adfunky is leading in most countries, including South Korea, India, Argentina, Colombia and 6 other countries.
Merchenta is leading in United Kingdom, United States, Italy, Malaysia and 4 other countries.